What are UGC links?
Google recently announced that they’d be introducing two new link types: Rel=”sponsored” and Rel=”ugc.”
These will be the first attributes introduced since nofollow which surfaced over 15 years ago now. Naturally, this is a hot topic for Webmasters and link builders. So, what is the update? What’s on a need-to-know basis? And more importantly, how will Google’s link update affect the way you build links to your website?
We’ll explore below.
Google’s Link Update: What You Need to Know
In case you missed this update, the two new link types will help Google to identify how certain links have been acquired.
For example, if you’ve paid for a link (or if you have been paid for a link), Webmasters should now mark that link as sponsored through the link attribute. Using Rel=”sponsored”.
And as for the other link type, if you build links through user-generated content, or if you have a forum on your site where the content is user generated you’ll be expected to mark all relevant links as Rel=”ugc”.
The two existing link types followed and Rel=”nofollow” still exist. And if you want to mark a link as sponsored and nofollow, you’ll be able to do this too using: Rel=”nofollow sponsored”.