Struggling with the effects of recent Google updates?
No need to worry! One of the best ways to recover your rankings is to disavow UGC (User-Generated Content) backlinks and focus on acquiring high-quality non-UGC backlinks for your homepage and key pages. By shifting to more authoritative links, you can significantly improve your SEO performance in just a few weeks.
Since May 2020, Google has started to negatively impact rankings associated with UGC backlinks. To protect your SEO investment and stay competitive, it’s essential to build non-UGC backlinks from trusted sources.
Order now to secure quality backlinks and recover your rankings in no time!
What are UGC links?
Google recently announced that they’d be introducing two new link types: Rel=”sponsored” and Rel=”ugc.”
These will be the first attributes introduced since nofollow which surfaced over 15 years ago now. Naturally, this is a hot topic for Webmasters and link builders. So, what is the update? What’s on a need-to-know basis? And more importantly, how will Google’s link update affect the way you build links to your website?
We’ll explore below.
Google’s Link Update: What You Need to Know
In case you missed this update, the two new link types will help Google to identify how certain links have been acquired.
Rel=”sponsored”
rel="sponsored"
: Use the sponsored attribute to identify links on your site that were created as part of advertisements, sponsorships or other compensation agreements.
For example, if you’ve paid for a link (or if you have been paid for a link), Webmasters should now mark that link as sponsored through the link attribute. Using Rel=”sponsored”.
Rel=”ugc”
rel="ugc"
: UGC stands for User Generated Content, and theugc
attribute value is recommended for links within user generated content, such as comments and forum posts.
And as for the other link type, if you build links through user-generated content, or if you have a forum on your site where the content is user generated you’ll be expected to mark all relevant links as Rel=”ugc”.
Rel=”nofollow sponsored”
rel="nofollow"
: Use this attribute for cases where you want to link to a page but don’t want to imply any type of endorsement, including passing along ranking credit to another page.
The two existing link types followed and Rel=”nofollow” still exist. And if you want to mark a link as sponsored and nofollow, you’ll be able to do this too using: Rel=”nofollow sponsored”.